🌊 New Wave Spas · Online Presence Report Card

Rehoboth Beach, DE · 20660 Coastal Hwy

Wednesday, July 22, 2026 · 8:42 AM EDT · automated morning run · every finding VERIFIED this run
94out of 100
A

Steady as the tide

Trend: ▬ flat vs 7/20 evening (94, A)

Six clean categories, two perfect scores. The site is spotless, the listings all match, and Google holds 4.7 on 60 reviews. One 27-day-old GBP photo is the only thing between you and a 95.

Website & SEO 100 · A+

▬ flat
13 URLs all 200. Banned-phrase sweep: 0 violations. LocalBusiness schema + NAP correct. Badge fixed 58→60. No deductions.

Google Business & Maps 96 · A

▬ flat
Owner post 2 days (−0). Photos 27 days, over 21 (−4). NAP/hours correct, claimed. = 96.

Reviews & Reputation 90 · A−

▬ flat · Google 4.7 (60)
Rating 4.7 (−0). Count 60/586 = 10.24% (−10). Newest review ≤3 mo (−0). = 90.

Social Media 88 · B+

▬ flat
Combined 307 followers <500 (−8). FB reviews 0 (−4). All bios NAP-correct. = 88.

Listings & NAP 100 · A+

▬ flat
Website, GBP, Yelp, Bing, Yellow Pages, Apple Maps all NAP-correct. .net dead. No deductions.

Competitive Position 89 · B+

▬ flat
Gap to the top rival at 4.9 = 0.2 (−6). competitor ad on Bing SERP (−5). = 89.

What's working / What's leaking

✅ Working

  • Website perfect: 13 pages clean, schema + NAP correct, zero look-only violations.
  • Homepage review badge fixed to 60 — no longer trailing Google.
  • Google 4.7 on 60 reviews; owner post 2 days old; profile claimed and accurate.
  • Every listing matches: Google, Yelp, Bing, Yellow Pages, Apple Maps. The old .net is fully dead.
  • Your Google ad is serving (79.7% eligible, "Family-Owned Since 1990").
  • Organic strength: newwavespas.com outranks the top rival on "best hot tub store near Rehoboth Beach."

💧 Leaking

  • GBP photos are 27 days old (over the 21-day line) — the only GBP deduction.
  • Review count 60 is 10.24% of the review leader's 586. The review leader keeps climbing; the cushion is thin.
  • Combined social following 307 is under 500; Facebook still shows 0 page reviews.
  • A local competitor is running a paid ad on your own Bing brand search (several runs now).
  • Google ad strength still "Poor" — sitelinks not added.

Competitor leaderboard (VERIFIED this run)

BusinessRatingReviewsNote
New Wave Spas (us)4.760all three categories, one stop, since 1990
Rival A (top-rated)4.9199flat
Rival A, second location4.960flat
Rival A, combined4.9259flat; no sponsored Maps placement on us this run
Rival B (review-count leader)4.8586review-count leader / rubric denominator (+1)
Rival C (up-state)4.8280up from 249 (up-state)
Rival D (regional brand)4.538in our "people also search for" panel
Rival E (repair-focused)4.714repair-focused
Rival F (pool contractor)3.742pool contractor

🥊 Ad battlefield & review-volume race

  • Our Google ad: serving — "Hot Tubs in Rehoboth Beach" 79.7% eligible, Sponsored New Wave Spas unit rendering.
  • Local competitor: Sponsored on our Bing brand SERP for the 4th straight run.
  • Top rival: no sponsored Maps placement on our listing this run.
  • Volume race: our 60 vs Rival A combined 259 (4.32x) and the review leader 586 (9.8x). At ~2 review asks a week, the gap to the top rival narrows; near-term job is staying above 10% of the review leader as they climb.
  • AI check (best hot tub store near Rehoboth Beach): no AI Overview; newwavespas.com surfaces organically ahead of the top rival. Next: rotate to the next buyer-intent query.

Fix these first

  1. LOW Post one fresh GBP photo. Photos are 27 days old, the only GBP deduction. One new showroom shot takes GBP 96 → 100 and overall 94 → 95.
  2. LOW Reply same-day to any new Google review (in the owner’s voice). Count held at 60.
  3. MED Keep the Google count climbing. The review leader rose to 586, so 60/586 = 10.24%. Reach 62+ to build a buffer before the band reflips.
  4. MED Google Ads: add/expand sitelinks (ad strength still "Poor") and consider a small Microsoft Ads brand campaign to defend the Bing brand search a competitor keeps advertising on.
  5. LOW Re-check the newest TikTok video once the grid recovers and log a verified date.

Recommendations worth adding

  • Infrared Sauna Buyer's Guide for Delaware — same purchase-intent treatment that won the cold-plunge AI citation. The sauna query shows no AI Overview yet and you rank organically, so a dedicated guide holds the spot when an overview appears. Look-only FAQ echoed on /saunas/ and the homepage.
  • Turn on the Facebook reviews toggle and seed 2-3 service customers to erase the standing −4.
  • Claim the Apple Maps listing via Apple Business Connect (owner-only) to manage that data directly.
VERIFIED = fetched and read live this run  ·  UNVERIFIED = could not access. Nothing in this report is UNVERIFIED.
Report-only run. Every finding verified live this morning.